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Marketing Terms
Marketing jargon got you stumped? Brush up on the lingo with our list of commonly used terms.
A/B Testing
Above the Fold
Access Log
Accelerated Mobile Page
Account-Based Marketing
Acquisition
Action Plan
Active Client
Active Listening
Active Media
Ad Auction
Ad Blockers
Ad Click
Ad Copy
Ad Exchange
Ad Extension
Ad Format
Ad Group
Ad Impression
Ad Network
Ad Platform
Ad Rank
Ad Saturation
Ad Scheduling
Ad Space
Ad Unit
Adaptive Web Design
Adobe Analytics
AdRoll
AdSense
Adwords
Affiliate
Affiliate Location Extensions
Affiliate Manager
Affiliate Marketing
Affiliate Network
Affiliate Publisher
Affiliate Software
Affinity Audience
Affinity Content
Aggregated Curation
Agile
Ahrefs
AI Bias
AI Ethical Framework
AI Prompt
AI Tools
Algorithm
Alt Text
Amazon Live
Amazon Web Services
Analytics
Anchor Text
Android
Animated GIF
Annotation
Ansoff Matrix
Answer the Public
API
App
App Extension
App Monetization
App Store Optimization
Apple
Artificial Intelligence
Asana
ASAP Utilities
Aspirational Product
Association Branding
Attribution
Attribution Window
Audience Engagement
Audience Insights
Audience Listening
Audience Objectives
Audience Reach
Audience Research
Audience Segmentation
Audience Targeting
Augmented Product
Automatic Bid
Automation
Autoresponder
Average Deal Size
Average Order Value
Average Position
Average Purchase Value
Average Visit Duration
B2B
B2C
Backlink
Baidu
Bandwidth
Banner Ad
Banner Blindness
Banner Exchange
Barter
Behavioral Analytics
Behavioral Data
Benchmark
BERT
Best Case
Beyond the Banner
Bid
Bid Auction
Bid Modifier
Big Data
BigQuery
BIMI
Bing
Bing Ads
Bing Webmaster Tools
Black Hat SEO
Blog
Blogging
Bloomreach
Blue Ocean Strategy
Body Content
Boolean Search
Boston Consulting Group Matrix in Digital Marketing
Bottom of Funnel
Bottom-Up Approach
Bounce Rate
Brand
Brand Advocate
Brand Affinity
Brand Ambassador
Brand Architecture
Brand Awareness
Brand Engagement
Brand Equity
Brand Extension
Brand Feeling
Brand Guidelines
Brand Identity
Brand Image
Brand Judgment
Brand Loyalty
Brand Manager
Brand Personality
Brand Portfolio
Brand Positioning
Brand Prestige
Brand Purpose
Brand Recall
Brand Resonance
Brand Salience
Brand Sentiment
Brand Story
Brand Storytelling
Brand Values
Brand Visibility
Branded House
Branding
Brandwatch
Breadcrumb
Break-Even Pricing
Broad Match
Broadcast
Browser
Budget
Bumper Ad
Business Listing
Business Objective
Business-to-Business (B2B)
Business-to-Consumer (B2C)
Button Ad
Buy Button
Buyer Behavior
Buyer Intent
Buyer Persona
Buyer’s Journey
Buying Center
Buying Cycle
Buying Signal
BuzzSumo
Buzzword
C-Level
Caching
Calendar Sharing
Call Ad
Call Extension
Call to Action
Call Tracking Number
Callout Extension
Campaign
Campaign Action Plan
Campaign Bidding
Campaign Management
CAN-SPAM Act
Canonical
Canonical Element
Canonical URL
Canva
Canvas Application
Caption
Carousel
Carousel Ad
Cart Abandonment Email
Cascading Style Sheets (CSS)
Case Study
Cash Cow
CASL
Catalog
CCPA
CDN
Challenger Brand
Change Management
Channel
Channel Attribution
Channel Brief
Channel Fragmentation
Channelgraphics
Chat Bot
ChatGPT
Check-Up Review
Chief Executive Officer (CEO)
Chief Information Officer (CIO)
Chief Marketing Officer
Chief Operating Officer (COO)
Chief Security Officer (CSO)
Chief Technology Officer
Chronological Curation
Churn Rate
Classified Advertising
Cleanup
Click
Click Map
Click Share
Click-Through
Click-Through Rate
Click-to-Call
Client Lifecycle
Clipdrop
Cloaking
Close Plan
Cloud-Based Application
Coaching in Digital Marketing
Collaboration
Collaboration Fee
Column Chart
Combo Chart
Comment Spam
Commit
Communication Style
Communities of Interest
Community Density
Community Management
Community of Practice
Company Page
Company Page Analytics
Comparative Data Analysis
Comparison Website
Competitive Advantage
Competitive Analysis
Competitive Insight
Competitive Landscape
Competitive Parity Method
Competitive Research
Competitor Analysis
Competitor Gap Analysis
Competitor Monitoring
Completed Download
Complex Buying Behavior
Comprehensive Reporting
Computer Vision
Connected TV Platform
Connection
Consideration
Conspicuous Consumption
Consumer Barometer
Consumer Insight
Consumer Involvement
Consumer Research
Contact Form
Container Tag
Content
Content Amplification
Content Audit
Content Calendar
Content Creation
Content Curation
Content Delivery Network (CDN)
Content Discovery
Content Distribution
Content Exclusion
Content Ideation
Content Management
Content Management System
Content Marketing
Content Mix
Content Optimization
Content Optimization System
Content Personalization
Content Repurposing
Content Seeding
Content Strategy
Content Targeting
Content Upgrade
Content Waterfall
Contextual Advertising
Continuous Learning
Contractual Agreement
Conversion
Conversion Attribution
Conversion Metric
Conversion Objective
Conversion Path Report
Conversion Rate
Conversion Rate Optimization
Conversion Tracking
Conversions Report
Cookie
Cookie Policy
Cookie Tracking
COPE
Copy.ai
Copywriting
Core Benefit
Core Web Vitals
Corporate Governance in Digital Marketing
Correlation Bias
Cost Leadership in Digital Marketing
Cost per Acquisition
Cost per Action (CPA)
Cost per Click
Cost per Conversion
Cost per Download
Cost per Engagement
Cost per Lead
Cost per Mille (CPM)
Cost per Thousand (CPM)
Cost per View
Cost-Based Pricing
CPM
Crawler
Crawling
Crazy Egg
Creative Asset
Creative Brief
Creative Budget
Creative Media Ratio
Creative Plan
Creative Strategy
Creative Thinking
Creator Marketplace
Crello
Crisis Management
Criteo
CRM
CRM Dashboard
Cross-Channel Data-Driven Attribution Model
Cross-Linking
Cross-Posting
Cross-Selling
Crossing the Chasm in Digital Marketing
CSAT
CSS
Cultural Research
Cultural Trend Research
Cumulative Layout Shift
Custom Audience
Customer Acquisition
Customer Acquisition Cost
Customer Data Platform
Customer Detail
Customer Effort Score
Customer Engagement
Customer Experience
Customer Experience Map
Customer Experience Officer
Customer Factor
Customer Journey
Customer Journey Map
Customer Lifecycle
Customer Lifespan
Customer Lifetime Value
Customer Pain Point
Customer Persona
Customer Relationship Management
Customer Retention
Customer Retention Rate
Customer Sentiment
Customer Service
Customer Testimonial
Customer Value Proposition
Customer-Led
Customized Marketing
Daily Spend
DALL-E
Dance Diffusion
Dashboard
Data
Data Breach
Data Cleansing
Data Collection
Data Controller
Data Ethics
Data Integration Tool
Data Management
Data Management System
Data Map
Data Point
Data Privacy
Data Processor
Data Protection Officer
Data Quality Software
Data Reporting Tool
Data Storage
Data Storage Compression
Data Studio
Data Transfer
Data Visualization
Data-Driven Approach
Data-Driven Decision-Making
Data-Driven Marketing
Datorama
Dayparting
Deadline
Deal Review
Decider
Decision Matrix
Decline Stage
Dedicated Hosting
Deep Dive Review
Deep Linking
Deep Web
Defensive Strategy
Defined Audience Targeting
Delegate
Delivery Rate
Demand Generation
Demand Waterfall
Demand-Based Pricing
Demand-Led
Demographics
Demographics Report
Density
Description
Description Tag
Descriptive Data Analytics
Design Thinking
Desk Research
Development Level
Device
Differentiated Marketing
Differentiation Strategy
Diffusion of Innovation
Digital Advertising
Digital Advertising Audit
Digital Analytics
Digital Audit
Digital Bias
Digital Brand Management
Digital Budget
Digital Channel
Digital Communications Planning
Digital Crisis Management
Digital Cross-Selling
Digital Data
Digital Display Advertising
Digital Disruptor
Digital Engagement
Digital Format
Digital Insight
Digital Leadership
Digital Literacy
Digital Marketing
Digital Marketing Advertising
Digital Marketing Attribution Model
Digital Marketing Automation
Digital Marketing Campaign
Digital Marketing Channel
Digital Marketing Dashboard
Digital Marketing Funnel
Digital Marketing Goal
Digital Marketing Key Performance Indicator
Digital Marketing Metric
Digital Marketing Plan
Digital Marketing Proposal
Digital Marketing Qualified Lead
Digital Marketing Report
Digital Marketing Segmentation
Digital Marketing Service
Digital Marketing Strategy
Digital Marketing Tactic
Digital Marketing Tool
Digital Media
Digital Messaging
Digital Research
Digital Sales Forecasting
Digital Sales Leadership
Digital Sales Messaging
Digital Sales Strategy
Digital Selling
Digital Strategist
Digital Strategy
Digital Technology
Digital Territory Analysis
Digital Transformation
Digital Upselling
Digital Value Proposition
DIKW Pyramid
Dimension
Direct CPA
Direct Exporting in Digital Marketing
Direct Mail Marketing
Direct Marketing
Direct Messaging
Direct Partnership
Direct Traffic
Directive Behavior
Directory
Discount Code
Discovery
Disintermediation
Display & Video 360
Display Ad
Display Campaign
Display Network
Display Partner
Disruptive App
Disruptive Product
Dissociative Reference Group
Dissonance Reducing Buying Behavior
Distilled Curation
Distribution Channel
Diversify
DMARC
DMP
DNS
Document CMS
Dofollow Backlink
Dog
Domain
Domain Authority
Domain Name
Domain Name System (DNS)
Doorway Page
Double Opt-In
DreamStudio
Drift
Drip Campaign
Drive Product Recall
Dropshipping
DSP
Dual Adaptation Strategy
Dual Screening
Duplicate Content
Dwell Time
Dynamic Ad
Dynamic Content
Dynamic Pricing
Dynamic Remarketing
E-A-T
E-Commerce
E-Commerce Website
Early Adopter
Early Majority Consumer
Earned Media
eCommerce Marketplace
eCommerce Purchases Report
eCommerce Revenue
eCommerce Transaction
Economies of Scale in Digital Marketing
eCPM
EEAT
Email and Automation Marketing
Email Automation
Email Deliverability
Email Filtering
Email List
Email List Segmentation
Email Marketing
Email Marketing Workflow
Email Newsletter
Email Service Provider
Email Spam
Email Subscription
Emarsys
Embedded Content
Emotional Intelligence
Emotional Response
Empathy Map
Employee Advocacy
Employee Stock Ownership Plan (ESOP)
Empowered Customer
Enablement
End User
Endorsement
Engagement
Engagement Metric
Engagement Overview Report
Engagement Rate
Engagement Report
Enterprise Portal
Enterprise Resource Planning (ERP)
Entry Page
Ephemeral Content
Error 404
ESP (Email Service Provider)
Ethics in Digital Marketing
Ethics Charter
Evaluation Stage
Event
Event Marketing
Event Post
Event Tracking
Events Manager
Events Report
Evergreen Content
Exact Match
Exception Reporting
Exclusion Targeting
Exclusive Distribution
Exclusivity
Executive Profile
Executive Sponsor
Exit Page
Exit Rate
Expanded Text Ad
Experience Stage
Expertise
Explicit Lead Scoring Metric
Exploration Stage
Exposure Stage
Extensible Markup Language (XML)
Extension Branding
Extrinsic Motivation
Eye Tracking
Ezine
Facebook Ad
Facebook Ads Manager
Facebook Business Manager
Facebook Business Page
Facebook Carousel
Facebook Creative Hub
Facebook Creator Studio
Facebook Event
Facebook Live
Facebook Messenger
Facebook Page
Facebook Pay
Facebook Pixel
Facebook Profile
Facebook Watch
False Negative
False Positive
Favicon
FCC
Feature Creep
Featured Snippet
Feed
Feedback
File Transfer Protocol (FTP)
Filter
First Click Attribution
First Contact Resolution
First Input Delay
First Response Time
First-Mover Advantage
First-Party Data
Five Core Digital Customer Behaviors
Five Whys
Flash
Flash Impression
Flat Hierarchical Structure
Flat Organizational Structure
Flatarchy
Focused Cost Leadership
Focused Differentiation
Follower
Follower Growth
FOMO
Forecast
Forum
Frame
Framework
Fred
Freemium
Freemium Pricing
Frequency
Frequency Cap
Friction Point
Friend
FTC
Functional-Level Strategy
Funnel
Future-Basing
GA4 360
Gantt Chart
Gatekeeper
GDPR
Gemini Ad
Generative AI
Generative AI Application
Generative AI Model
Geo-Tagging
Geo-Targeting
Geodemographics
Geofencing
Geographic Analytics
Geographic Scope
Geographical IP Analysis
GIF
GIF89a
Go-to-Market Strategy
Goal
Going-Rate Pricing
Good Data
Google Ad
Google Ad Grant
Google Ads Experiment
Google Ads Manager
Google Ads Reach Planner
Google AdSense
Google AdWords
Google Alert
Google Algorithm
Google Analytics
Google Analytics 4
Google Analytics 4 Dashboard
Google Business Profile
Google Data Studio
Google Display Network
Google Gemini
Google Hummingbird
Google Keyword Planner
Google Looker Studio
Google Merchant Center
Google My Business
Google Panda
Google Penguin
Google Performance Planner
Google Play
Google Remarketing
Google Search Console
Google Shopping
Google Tag Assist
Google Tag Manager
Google Translate
Google Trend
Googlebot
GPT-3
Greenfield Strategy
Gross Rating Point
Group Board
Group Experience
Groupware
GROW
Growth Hacking
Growth Stage
Guerilla Marketing
Guest Blogging
GZIP
H1
Habitual Buying Behavior
Hallucination
Handle
Hard Bounce
Hashtag
Hashtag Integration
Header
Heading
Heat Map
Hero Image
Heterogeneous Segment
High-Intent User
Highlight
Hit
Holacratic Organizational Structure
Homepage
Homogeneous Segment
Hootsuite
Hootsuite Insights
HostName
HotJar
House Ad
House of Brands
Hreflang
Hreflang Tag
Htaccess
HTML
HTML Banner
HTML Email
HTTP
HTTPS
HubSpot
Human Oversight
Hummingbird
Hybrid Approach
Hybrid Model
Hybrid Working
Hyperlink
Hypertext Markup Language
Hypertext Transfer Protocol
Hypothesis
Hypothesis Testing
Iframe
Image Ad
Implicit Lead Scoring Metric
Impression
Impression Share
Impression to Conversion Rate
In-App Ad
In-App Purchases Report
In-Flight Optimization
In-Market Audience
In-Market Bias
In-Memory Data Fabric
Inactive Client
Inbound Link
Inbound Marketing
Inbound Strategy
Incentivized Traffic
Index
Index Page
Indexed Page
Indexing
Indirect CPA
Indirect Exporting
Individual Branding
Individual Experience
Individual Marketing
Industry Disruption in Digital Marketing
Industry Influencer
Industry Trend
Industry Trend Research
Influenced Customer
Influencer Marketing
Infographic
Information Architecture
Information Management Tool
Informational Keyword
Informational Keyword
Initiate Principle
InMail
Innovator
Inorganic Growth
Insight
Insights Tool
Instagram Ad
Instagram Advertising
Instagram Business Account
Instagram Creator Account
Instagram Feed
Instagram Live
Instagram Personal Account
Instagram Story
Instagram TV (IGTV)
Instant Experience
Instant Message
Instapage
Instream Pre-Roll
Integrate Principle
Integrated Marketing
Integrated Marketing Communication
Integration Strategy
Intensive Distribution
Interactions Per Visit
Interactive Agency
Intercom
Interest
Internal Link
International Expansion
Internet Marketing Acronym
Internet Protocol Address
Interstitial
Interstitial Ad
Intrinsic Motivation
Intrusive Interstitial
Inventory
Investment Method
Invisible Web
IP Address
IP Tracking
iPhone
ISO
Iterate Principle
Jasper
JavaScript
Jira
Key Performance Indicator
Key Phrase
Key Success Factor
Keyword
Keyword Cannibalization
Keyword Density
Keyword List
Keyword Marketing
Keyword Phrase
Keyword Research
Keyword Spam
Keyword Stuffing
Kissmetrics
Klaviyo
Knowledge Gap
Knowledge Graph
Knowledge Management Tool
Knowledge Panel
Kotler and Armstrong Matrix
KPI
Kred
Laggard
Landing Page
Landing Page Optimization
Landing Pages Report
Largest Contentful Paint
Last Click Attribution
Late Majority Consumer
Latent Semantic Indexing
Lead
Lead Builder
Lead Generation
Lead Magnet
Lead Nurturing
Lead Nurturing Funnel
Lead Response Time
Lead Scoring
Leaderboard
Leadership Behavior
Leadership Skill
Leadership Style
Lifecycle Report
Like
Like-Gate
Line Chart
Linear Attribution Model
Link Building
Link Checker
Link Click
Link Juice
Link Popularity
Link Post
Link Profile
Link Text
Linkbait
LinkedIn Advertising
LinkedIn Affiliate Page
LinkedIn Career Page
LinkedIn Connection
LinkedIn Group
LinkedIn Influencer
LinkedIn Profile
LinkedIn Sales Navigator
LinkedIn Showcase Page
List Broker
Listening
Live Streaming
Local Search
Local SEO
Local Service Ad
Location Extension
Location Targeting
Location-Based Advertising
Log File
Long Domain Name
Long Tail Keyword
Long-Tail Keyword
Lookalike Audience
Lookalike Audience Finder
Lost Client
LTV (Lifetime Value)
Machine Learning
Macro Influencer
Macro-Segment
Mail Merge
Mailchimp
Majestic
Managed WordPress Hosting
Managing Upwards
Manual Submission
Map Pack
Market Condition
Market Coverage
Market Dynamic
Market Factor
Market Force
Market Gap
Market Penetration
Market Positioning
Market Pricing
Market Research
Market Segmentation
Market Share
Market Trend
Market Variability
Marketing Analytics
Marketing Attribution
Marketing Automation
Marketing Automation Workflow
Marketing Brief
Marketing Collateral
Marketing Mix
Marketing Objective
Marketing Plan
Marketing Programme
Marketing Qualified Lead (MQL)
Marketing Research
Marketing Strategy
Marketing-360
Marketo
Martech
Mashup Curation
Maslow’s Hierarchy of Needs in Digital Marketing
Mass Marketing
Mass Media
Match Type
Matomo
Maturity Stage
Maximum Bid
Measurable
Measure of Central Tendency
Measure of Variability
Measurement
Media Brief
Media Buying
Media Kit
Media Mix
Media Plan
Media Relations
Media Strategy
Mediagraphics
Medium Report
Mega Influencer
Meme
Mention
Mentor–Mentee Partnership
Messaging
Messy Middle
Meta
Meta Ads Manager
Meta Business Manager
Meta Business Suite
Meta Description
Meta Description Tag
Meta Insight
Meta Keyword
Meta Network
Meta Pixel
Meta Search Engine
Meta Tag
Meta Tag Generator
Meta Verified
Metatag
Methodology
Metric
Metrics Management
Micro Influencer
Micro-Segment
Microsoft Ad
Microsoft Excel
Microsoft Power BI
MicroStrategy
Mid Position Unit
Middle of Funnel Search
Middle of the Funnel Customer
Milestone
Mindmap
Minimum Budget
Mission Statement
Mobile Ad Server
Mobile Advertising
Mobile Banner
Mobile Commerce
Mobile First Index
Mobile First Indexing
Mobile Marketing
Mobile Optimization
Mobile Page Optimization
Mobile-First
Mobile-Friendly
Mobile-Friendly Website
Mobilegeddon
Moderator
Modified Rebuy
MOFU
Monetization Report
Monitoring Review
Monitoring Tool
More for Less
More for More
More for the Same
Mousetrapping
Moz
Multi-Channel
Multi-Channel Strategy
Multi-Screen User
Multi-Threading
Multimedia Message
Multimodal AI
Multiple Segments Marketing
Multivariate Test
Mute Word
MVP
Nano Influencer
NAP
NAP Consistency
Narrowcasting
Narrowing Statement
Native Ad
Native Advertising
Native Content
Native Scheduling
Natural Language Processing
Natural Search Result
Navigation
Navigational Keyword
Near-Field Communication
Negative Keyword
Negative Match Type
Net Promoter Score
Netiquette
Network
Network Buy
Network Effect
New Buy
New User Conversion Rate
Newsfeed
Newsletter
Niche Marketing
NinjaCat
NitroPack
Nofollow
Nofollow Link
Non-Investment Method
Nonlinear Buyer’s Journey
Nonprofit Marketing
NoSQL Database
Nurture Stream
Nurturing Prospect
Objective
Objective and Task Method
Off-Page Optimization
Off-Ramp
Offer Post
Offline Channel
Omni Channel Marketing
Omnichannel Marketing
Omnichannel Strategy
On Page SEO
On-Boarding Client
On-Page Optimization
One-to-Many
One-to-One
Online Advertising
Online Channel
Online Display
Online Survey Platform
Online Value Proposition (OVP)
Onlyness
Open Opportunity Rate
Open Rate
Operational-Level Strategy
Opportunity
Opportunity by Lead Source
Opportunity Methodology
Opt-In Email
Opt-Out
Optimization
Optimization Score
Oracle
Organic Growth
Organic Listing
Organic Search
Organic Traffic
Organizational Flow
Organizational Maturity
Organizational Skill
Orphan Page
Outbound Link
Outbound Marketing
Outdoor
Outreach
Outsourcing
Overarching Strategy
Overlapping
Owned Media
Owned Research
Page Application
Page Authority
Page Experience Signal
Page Heading
Page Impression
Page Speed
Page Title
Page View
Pagejacking
PageRank
Pages and Screens Report
Pages Per Visit
Paid Ad
Paid Advertising
Paid Media
Paid Search
Pain Point
Panda
Parent Company
Pareto Principle
Parked Domain
Partnering For Performance
Pass-Along Rate
Passive Audience
Passive Media
Path
Path of Enquiry
Pay Per Click
Pay Per Lead
Pay Per Sale (PPS)
Pay-Per-Click
Payment Gateway
Payment Threshold
PayPal
Peer-to-Peer
Penalty
Penguin
People Skill
Percentage New Visit
Percentage of New Visit
Percentage of Sales Method
Perceptual Map
Performance Management
Performance Management Cycle
Performance Max Campaign
Periscope
Permission Marketing
Permission-Based Marketing
Personal Brand
Personal Channel
Personal Selling in Digital Marketing
Personalization
Personalized Marketing
Personalized Product Recommendation
Personally Identifiable Information
PESTEL Model
Phone-Through Rate
Photo Post
Phrase Match
Pie Chart
Pillar Page
Pin
Pin It
Pingdom
Pinned Post
Pinterest Advertising
Pinterest Browser Button
Pinterest Marketing
Pinterest Pin
Pipeline
Pivot Table
Pixel
Placement Targeting
Plan
Plan of Action
Platform
Plugin
Podcast
Point of Contact
Point of Parity
PointDrive
Political Mapping
Pop-Under Ad
Pop-Up Ad
Popup
Portal
Porter’s Five Forces in Digital Marketing
Porter’s Generic Competitive Strategies in Digital Marketing
Position
Position Zero
Position-Based Attribution Model
Positioning
Positioning Statement
Post-Click Optimization
Post-Impression Attribution
Posting Calendar
Power of Now
Pre-Click Optimization
Predictive Analysis
Predictive Analytics
Premium Account
Premium Buy
Premium Display
Premium Network Buy
Premium WordPress Theme
Prescriptive Analytics
Prestige Pricing
Price Extension
Price Point
Price Skimming
Price-Setting
Primary Channel
Primary Data
Primary Focus
Primary Research
PRISM Funnel
Pristine Spam Trap
Private Blog Network
Process
Product Adaptation Strategy
Product Development
Product Differentiation
Product Factor
Product Lifecycle
Product Positioning
Product Range
Product-Led
Profit-Based Pricing
Programmatic Advertising
Programmatic Display
Programmatic Video Platform
Progressive Web App
Project
Project Brief
Project Manager
Promoted Pin
Promotion
Promotion Extension
Promotional Adaptation Strategy
Promotional Mix
Promotions Report
Prompt
Propensity Model
Property
Psychic Distance
Psychographics
Psychological Pricing
Public Relations
Publisher Ad
Pull Marketing
Pull Strategy
Pulsed Approach
Purchase Frequency
Push Marketing
Push Strategy
Qualified Visitor
Qualitative Research
Quality Metric
Quality Rater Guidelines
Quality Score
Quantitative Research
Query
Question Mark
Questionnaire
Quora
Quote Tweet
RACE
RankBrain
Ranking
Ranking Factor
Rapid Penetration
Rapid Skimming
Rate Card
Raw Data
Reach
Reach–Value Matrix
Real-Time Bidding
Really Simple Syndication
Recall
Reciprocal Link
Rectangle Ad
Recycled Spam Trap
Reddit Marketing
Redirect
Reel
Reference Group
Referral
Referral Traffic
Refinement
Reimagine XL
Reinforcement Learning in Digital Marketing
Relationship-Based Approach
Relevance Score
Relight
Remarketing
Remarketing Lists for Search Ads
Remnant Inventory
Remote Working
Rep Firm
Report
Repost
Repurpose
Resource Map
Resource Planning
Responsive Ad
Responsive Web Design
Responsive Website
Retention Report
Retention Stage
Return Day
Return on Ad Spend (ROAS)
Return on Investment (ROI)
Return on Marketing Investment (ROMI)
Retweet
Revenue
Revenue by Lead Source
Revenue Per User
RFM Analysis
Rich Media
Rich Pin
Rich Result
Rich Snippet
ROAS
Robots.txt
RSS
RTB
Run of Network
Run of Site
Sales Accepted Lead
Sales Cycle
Sales Enablement
Sales Funnel
Sales Method
Sales Objective
Sales Promotion
Sales Qualified Lead
Salesforce
Salesforce Marketing Cloud Intelligence
SAM
SAP
SAS Visual Analytics
SCARF
Scatter Chart
Scheduling
Scheduling and Planning Tool
Schema Markup
Screaming Frog Spider
Search
Search Ads 360
Search Algorithm
Search and Explore
Search Engine
Search Engine Advertising
Search Engine Algorithm
Search Engine Index
Search Engine Marketing
Search Engine Optimization
Search Engine Results Page
Search Engine Spam
Search Engine Submission
Search Intent
Search Network
Search Operator
Search Query
Search Retargeting
Seasonal Trend
Second Price Auction
Second-Party Data
Secondary Data
Secondary Research
Segmentation
Selective Distribution
Self-Awareness
Self-Serve Advertising
SEMrush
Sentiment Analysis
SEO
SEO Audit
SEOptimer
SERP
Service-Based
Session
Session Duration
Session Recording
Share
Share of Wallet
Shopify
Shopping Ad
Shopping Cart
Short Message Service
Short-Tail Keyword
Showcase Ad
Sig File
Silo
Similar Audience
Single Opt-In
Single Segment Concentration
Single Source of Truth
Site Map
Site Search
Site Speed
Site Traffic
Sitelink
Sitelink Extension
Sitemap XML
Situation Analysis
Situational Leader Diagnosis
Situational Leader Flexibility
Situational Leadership II in Digital Marketing
Six Thinking Hats
Skill Stacking
Skills Matrix
Skyscraper
Skyscraper Ad
Skyscraper Technique
Slidedeck
SlideShare
Slideshow
Slow Penetration
Slow Skimming
Slug
Slumped Contact
Smart Campaign
SMART Goal
Smartphone
SMB
Snapchat
So-What Analysis
Social
Social Account Management
Social Account Management Tool
Social Account Plan
Social App
Social Asset
Social Bookmark
Social Channel
Social Collaboration
Social Commerce
Social Content
Social CRM
Social Currency
Social Data
Social Display
Social Display Ad
Social Engagement
Social Intelligence
Social Link
Social Listening
Social Media
Social Media Analytics
Social Media Audit
Social Media Community
Social Media Content Marketing
Social Media Conversation
Social Media Feed
Social Media Marketing
Social Media Optimization
Social Media Research
Social Media Tracking
Social Media Traffic
Social Monitoring
Social Network
Social Networking
Social Pixel
Social Proof
Social Referral
Social Selling
Social Selling Index
Social Sharing
Social Video Platform
Socio-Economic Data
Soft Bounce
Software as a Service (SaaS)
Solutions’ Purchasing
SOM
SOSTAC
Source
Source Report
Spam
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